02 / Bing and Edge
Microsoft Ads
Lower CPCs, an audience your competitors miss, full feed and import management.
Bing and Edge serve an audience that skews older, higher-intent, and less competitively bid. Full Microsoft Ads management including imports from Google, shopping feed sync, and Audience Network where it earns its place.
Common questions
- Is Microsoft Ads worth it if I already run Google Ads?
- For most ecommerce and lead-gen accounts, yes. CPCs are usually lower than Google and the audience skews older and higher-income, which converts well in plenty of sectors. It is rarely the main channel, but it is often cheap incremental revenue your competitors ignore.
- Can you reuse my Google Ads campaigns?
- We can import your Google structure as a starting point, then tune it for how Microsoft actually behaves rather than leaving a straight copy running. The platforms are similar, not identical.
- Does it include Microsoft Shopping?
- Yes. We handle the Microsoft Merchant Center feed and Shopping campaigns the same way we do on Google, feed and all.
- Who manages it?
- The specialist who runs your account, not a junior or an account manager passing notes.