03 / Datafeedwatch
Feed Optimisation
Title, attribute and category fixes that make Shopping and PMax actually work.
Datafeedwatch-powered feed rewrites that surface products against the right queries. Title structure, attribute completeness, category mapping, custom labels for tiered bidding. Without the feed, Shopping and Performance Max are guessing.
Common questions
- What is feed optimisation?
- It is the work on the product data behind your Shopping and Performance Max ads: the titles, attributes, categories and identifiers Google reads to decide when and where to show your products. Get the feed right and the same budget reaches more of the right searches.
- Why does my feed matter so much?
- Shopping and PMax do not use keywords. They match your products to searches using your feed. If your titles are vague or your attributes are missing, Google guesses, and guessing wastes money. The feed is the targeting.
- Do you use Datafeedwatch?
- Yes. We build and manage feed rules in Datafeedwatch, which lets us fix and enrich the data at scale without touching your store every time something changes.
- Is it a one-off or ongoing?
- Both. There is an upfront cleanup, then ongoing rules and monitoring, because catalogues change, Google disapproves products, and feeds drift. A feed is not a set-and-forget job.
- Can I have feed work without full management?
- Yes. Feed optimisation works as a standalone service whether or not we run your Google Ads.