
The RTN Journey
RTN - Run The Numbers® delivers expert PPC advertising with innovative strategies, building trusted client partnerships and achieving exceptional results through our skilled team.
A note from Dean...

When RTN Digital was founded, our ambition was clear: give ambitious UK SMEs the kind of performance‑driven PPC service normally reserved for brands with seven‑figure ad budgets. That focus has sharpened into a collective mission: to become the UK’s leading PPC specialists, trusted by growing businesses to turn paid traffic into profit with ruthless efficiency.
The team have spent years inside big agencies and in‑house growth teams, managing multi‑million‑pound search and shopping campaigns across Europe. Those experiences taught us that sustainable growth isn’t about hacks or vanity metrics; it’s about disciplined experimentation, relentless optimisation, and open‑book communication.
Those principles shape everything we do:
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Performance you can measure. We care about revenue, qualified leads, ROAS and market penetration - because that’s what keeps your lights on.
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Radical transparency. You see the same real‑time dashboards we do, warts and wins alike.
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Human relationships. We’ll geek out over data, but we’ll never hide behind it. Expect plain‑English updates, video walkthroughs & the odd GIF in WhatsApp.
When we’re not deep in the data, you’ll catch us walking the dog across the North York Moors or cheering on our favourite teams. We’re a down‑to‑earth bunch who get a real buzz from helping great businesses scale.
If you’re looking for a forward-thinking PPC partner who sweats the small stuff so you can focus on the big picture, let’s chat.
Dean Yates - Managing Director, RTN
Our Mission
To Be The UK's Leading PPC Specialists.
We will do this by bringing the best agency experience to our clients through an inspired team of professionals.
We aim to transform every project into a success story by delivering a bespoke, expert PPC service with passion, purpose, and integrity.

Our Purpose
We believe in building a company that is not only sustainable and ethical but one that inspires purpose and fulfilment in the work we do.
By fostering an environment where our team can excel and feel fulfilled, we deliver a service that our clients want to shout about—but also keep to themselves as their competitive advantage.
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Our Purpose
We believe in building a company that is not only sustainable and ethical but one that inspires purpose and fulfilment in the work we do.
By fostering an environment where our team can excel and feel fulfilled, we deliver a service that our clients want to shout about - but also keep to themselves as their competitive advantage.
Our Values
At RTN, we live by four core values that guide everything we do:
- Purpose: We find meaning in the work we do every day.
- Ethics: Our decisions and actions are always rooted in integrity.
- Sustainability: We strive to operate in a way that is mindful of our impact on the world.
- Enjoyment: We believe in enjoying the journey as much as the destination.

Our Values
At RTN, we live by four core values that guide everything we do:
- Purpose: We find meaning in the work we do every day.
- Ethics: Our decisions and actions are always rooted in integrity.
- Sustainability: We strive to operate in a way that is mindful of our impact on the world.
- Enjoyment: We believe in enjoying the journey as much as the destination.

Our Standards
Our success stems from unwavering standards that set us apart:
- Continuous Training: We stay sharp in our field and understand the business impact of our services.
- Reliability: We always deliver on our promises, on time and within scope.
- Respect for Time: We’re punctual, avoid unnecessary meetings, and communicate efficiently.
- Exceeding Expectations: We go above and beyond for our clients.
- Honesty & Transparency: We maintain clear, open communication with clients and colleagues.


Our Standards
Our success stems from unwavering standards that set us apart:
- Continuous Training: We stay sharp in our field and understand the business impact of our services.
- Reliability: We always deliver on our promises, on time and within scope.
- Respect for Time: We’re punctual, avoid unnecessary meetings, and communicate efficiently.
- Exceeding Expectations: We go above and beyond for our clients.
- Honesty & Transparency: We maintain clear, open communication with clients and colleagues.
Get started today
Ready to power your PPC with the Run The Numbers® system? Contact us today for a FREE audit.






