01 / Search and shopping
Google Ads
Search, Performance Max and Shopping campaigns built around the maths that move profit.
Restructured account architecture, sharpened bidding strategy, conversion tracking that captures what bidding actually needs. Performance Max managed with the kind of structure most agencies skip. Shopping campaigns built around feed quality, not bid stacking.
Common questions
- What is included in Google Ads management?
- Strategy, build and the day-to-day running of Search, Shopping and Performance Max, plus the bidding, negatives, account structure and reporting. The person who sets it up is the person who runs it. No junior learning on your account.
- Do I own the account?
- Yes. We run campaigns inside your own Google Ads account, so the account, its history and your data stay yours if we ever part ways. We do not hold accounts hostage.
- Will you use Performance Max?
- Where it earns its place, yes, but not by default. PMax suits some accounts and quietly wastes budget in others, especially on smaller spends. We decide on your data, not on Google's nudging.
- How is performance reported?
- A monthly report tied to the numbers that matter to you: revenue and ROAS for ecommerce, leads and cost per lead for lead gen. No vanity metrics. If a month is poor, the report says so and says why.
- What does it cost?
- It depends on account size and scope, so there is no off-the-shelf figure. The Free Audit gives you a clear read on your account first, then we scope from there and you see exactly what you are paying for.