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Google Ads for Healthcare and Medical Practices

Run The Numbers® runs Google Ads for private clinics, physiotherapy practices, mental health professionals, and veterinary surgeries that want a consistent flow of new patient bookings. RTN builds campaigns that reach people actively searching for treatment, not browsing.

The challenge for healthcare practices

Healthcare advertising on Google is heavily regulated. Ads get rejected for policy violations, your competitors are bidding on the same local terms, and generic campaigns attract people looking for NHS services or free advice rather than private patients willing to pay.

Most practices that have tried Google Ads found the compliance headaches and wasted spend put them off. The campaigns were built too broadly, targeting conditions and symptoms rather than people ready to book a consultation.

How RTN approaches healthcare PPC

We start by understanding your services, your ideal patient profile, and your geographic catchment. A physiotherapy clinic in Leeds targeting sports injuries needs a completely different campaign to a private GP practice in Manchester targeting executive health checks. We build campaigns around the treatments you offer and the patients you want.

We handle the compliance side from day one. Ad copy is written within Google healthcare advertising policies so your campaigns stay live. Conversion tracking is set up for calls, online bookings, and form submissions so you know exactly what each patient enquiry costs.

Frequently asked questions

Common questions on healthcare and medical practices.

  • What happens if our ads get rejected for healthcare policy violations?

    We write all ad copy within Google healthcare advertising guidelines from the start. If an ad does get flagged, we resolve it quickly. We understand the restrictions around medical claims, treatment advertising, and pharmaceutical policies.

  • How do you make sure we only attract patients in our area?

    We use geographic targeting to focus your budget on the catchment area that matters. For most clinics, that means a specific radius around your location. We also use location-specific keywords so your ads appear for people searching in your area.

  • Should we use call tracking for patient bookings?

    Yes. Most healthcare enquiries come by phone. We set up call tracking so you can see exactly which campaigns and keywords are generating patient calls. This data is essential for optimising your budget toward what actually books appointments.

  • What conditions and treatments work best with Google Ads?

    Any treatment where patients actively search works well. Physiotherapy, private dentistry, cosmetic procedures, mental health support, and private GP services all perform strongly because people search with high intent when they need these services.

  • What if we already have Google Ads running?

    RTN will audit your existing campaigns for free and show you exactly what is working, what is wasting money, and what opportunities you are missing. Most healthcare accounts we audit have significant budget going to irrelevant searches.

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