Google Ads That Work. Whatever Your Sector.
Run The Numbers® runs Google Ads for businesses that sell online and businesses that generate leads. Our deepest expertise is in ecommerce, but the fundamentals of profitable paid search apply across every sector. If your business needs more customers and you’re spending money on Google to get them, we can help.
Two Core Specialisms. Dozens of Sectors.
Every business we work with falls into one of two categories: you either sell products online, or you generate leads. The strategy, campaign structure, and metrics we optimise for are different in each case. That’s why we’ve built dedicated approaches for both.
Ecommerce
Google Shopping, Performance Max, Search campaigns built to drive revenue and ROAS for online retailers. From fashion to electronics to homeware, we know what makes ecommerce ads profitable.
Lead Generation
Search campaigns designed to fill your pipeline with qualified enquiries. We work with solicitors, accountants, tradespeople, dental practices and more. Every lead tracked, every pound accounted for.
Frequently asked questions
Do you only work with ecommerce businesses?
Ecommerce is our core specialism, but we also run campaigns for lead generation businesses across various sectors. If your business relies on paid search to generate revenue or enquiries, we can help.
What makes sector-specific PPC management different?
Every sector has its own search behaviour, competition levels, and conversion patterns. A dentist searching for patients behaves nothing like an online retailer selling shoes. We adjust bidding strategies, ad copy, audience targeting, and campaign structures to match how people actually search in your market.
Do I need a large budget to work with you?
No. We work with businesses spending from around £1,000 per month on ads upwards. What matters more than budget size is whether there’s genuine commercial intent behind the searches in your market.
How do I know which service type I need?
If you sell products online, you need our ecommerce service. If you generate leads through forms, calls, or bookings, lead generation is the right fit. Not sure? Get in touch and we will point you in the right direction.
Not Sure Which Category You Fall Into?
Doesn’t matter. Get in touch and we’ll tell you exactly how we’d approach Google Ads for your business. Free, no obligation, no sales pitch.