Google Ads for lead generation
Run The Numbers® runs Google Ads for service businesses that need a steady flow of qualified enquiries. Accountants, dentists, solicitors, trades, healthcare, education. RTN targets the searches that matter and filters out everything else.
Sound familiar?
You've tried Google Ads before but the leads were the wrong kind. Price shoppers, NHS searchers, DIY browsers. The phone rings but the conversations aren't with the clients you actually want. Or maybe the campaigns just stopped delivering and you can't tell why.
If any of that rings true, the budget isn't the problem. The campaign strategy is.
What RTN does differently
RTN starts by understanding who you actually want as a client. The right service searches, the right location targeting, the right negative keywords to filter out the wrong type of enquiry before it costs you money. Every campaign is built around your specific services and catchment area.
Every lead is tracked back to the search term that generated it. Phone calls, form submissions, online bookings. You see exactly which campaigns and keywords bring in the right type of client. No vanity metrics, no black boxes.
Lead-gen sectors
6 sectors. Same principles.
The strategy adapts to each, but the principles stay the same: tight targeting, compliant ad copy, and ruthless focus on the lead quality that actually matters.
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Accountants and Financial Services
Commercial-client targeting with FCA-compliant ad copy and aggressive negative keyword strategy.
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Dental Practices
Private patient targeting with treatment-specific campaigns and aggressive NHS filtering.
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Solicitors and Law Firms
Practice-area targeting with SRA-compliant ad copy and lead-quality reporting.
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Tradespeople and Home Services
High-intent local search targeting with proper call tracking for trades that convert by phone.
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Healthcare and Medical Practices
Private patient targeting with Google healthcare policy compliance from day one.
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Education and Training Providers
Course-specific campaigns with seasonal budget management and enrolment tracking.
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Don't see your sector? Doesn't matter. If your business generates leads through Google Ads, RTN can help.