Google Ads for Lead Generation
Not every business sells products online. Some need the phone to ring, the contact form to fill, the enquiry to land. We run Google Ads campaigns for service businesses and professional firms that need a steady flow of qualified leads at a cost that makes commercial sense.
The Lead Gen Problem
You’re paying for clicks but the leads aren’t turning into business. The enquiries that do come through are low quality, wrong area, or tyre-kickers who were never going to buy. Your cost per lead keeps creeping up but nobody can explain why. And the reporting you get talks about impressions and click-through rates instead of the only number that matters: how many good leads did we generate, and what did each one cost?
That’s not a Google Ads problem. That’s a strategy and targeting problem. And it’s exactly what we fix.
How We Approach Lead Gen Campaigns
We start with your business, not your ads. What does a good lead look like? What’s your average deal value? What’s your capacity? The answers shape every decision we make in the account, from keyword selection to bid strategy to ad copy.
We build Search campaigns targeting the exact terms your ideal clients type into Google. We use negative keywords aggressively to filter out the rubbish. We set up proper conversion tracking so you know exactly which searches are generating real enquiries, not just form fills. And we report on what matters: leads, cost per lead, and pipeline value.
Lead Gen Sectors We Work With
Solicitors and Law Firms
Conveyancing, family law, personal injury, commercial litigation. High-intent searches with strong conversion potential.
Dental Practices
Private dental, cosmetic dentistry, implants, Invisalign. Local targeting for practices that want to fill their books.
Tradespeople and Home Services
Plumbers, electricians, roofers, builders. Local service ads and Search campaigns that put you in front of people who need you now.
Accountants and Financial Services
Accountancy firms, bookkeepers, tax advisors, IFAs. Targeting business owners searching for professional financial support.
Healthcare and Medical
Private clinics, physiotherapy, mental health practitioners, veterinary. Sensitive sectors that need careful ad copy and precise targeting.
Education and Training
Training providers, private tutoring, course providers, driving schools. Campaigns targeting people actively searching for education services.
Frequently asked questions
What counts as a lead in your reporting?
We track the actions that matter to your business — form submissions, phone calls, live chat conversations, booking requests. We agree on what a qualified lead looks like upfront so there is no ambiguity in the data.
How do you reduce wasted spend on bad leads?
Through proper keyword targeting, negative keyword management, audience exclusions, and ad copy that pre-qualifies. We would rather you get 10 good leads than 50 tyre-kickers. We also set up offline conversion tracking where possible so Google learns which clicks actually convert.
Do you work with businesses that have long sales cycles?
Yes. We work with B2B and professional services businesses where the sales cycle can be weeks or months. That is where proper conversion tracking and attribution become critical. We track the full journey, not just the first click.
What if I am already running Google Ads but not getting good leads?
That is one of the most common situations we see. We will audit your existing account, identify where budget is being wasted, and restructure campaigns to focus spend on the searches and audiences most likely to convert.
Need More Leads?
We’ll look at your current setup, tell you what’s working and what isn’t, and show you what good lead gen looks like on Google Ads. Free, no strings.