Google Ads for Ecommerce

You're spending money on Google Ads but can't tell what's actually driving sales. Your agency sends monthly reports full of impressions and click-through rates, but the bottom line isn't moving. Performance Max is running but you've no idea what it's doing or why. Shopping campaigns look busy but ROAS is flat or declining. You've been told to "give it time" more than once.

If any of that rings true, your ads aren't the problem. The strategy behind them is.

RTN doesn't set up a Performance Max campaign and hope for the best. Every account runs through the RTN System: audit, stabilise, validate, scale. We diagnose what's dragging performance down, stop the waste, prove what works with real spend before we scale it, then push the winners hard. The order matters. That's why the system turns around accounts that have plateaued or gone backwards, usually under an agency that skipped the diagnosis and jumped straight to spending.

We structure campaigns so you can see exactly which products and search terms make money and which burn it. That's what "you see everything we see" means in practice: it's your account and your data, you get the same numbers we work from, and there's no reporting layer sat between you and what's really happening. If a figure doesn't add up, ask. We'll talk you through it in plain English. No black boxes, no monthly reports padded with impressions and clicks.