Estimate Your Avoidable Wasted Ad Spend
How we calculate
the "Waste".
• Conservative 25% Baseline
Using a calculator that only takes the monthly ad spend into consideration is designed to only give an estimate, based on various studies. We often see wasted spend as high as 60% in accounts. However, we have calibrated this tool to 25%. This figure is in-line with research from leading digital publication, Search Engine Land. Sampled from over 500 small and mid-sized businesses.
• Waste Spend vs. Healthy Non-converting Spend
Not all non-converting spend is bad. You need budget to test new ideas, build brand awareness, compete in auctions. Every Google Ads account will contain a % of non-converting spend - the trick is ensuring your campaigns are setup & optimised to minimise this whilst achieving your targets.
• The Opportunity Cost
The real pain isn't just the potential waste; it's what that ad budget could have earned. Use the slider to see how much revenue might have been missed out on based on your typical Return on Ad Spend (ROAS).