At RTN, we believe performance marketing should be both efficient and exceptional.
That’s why we combine proven platforms with intelligent automation. Not to replace people, but to elevate them.
AI is a foundational part of RTN and how we run a smarter, leaner agency. We’re intentional about where and how it’s used.
Where we use AI effectively:
• Generating ad copy that’s then refined with human insight
• Speeding up keyword research and account audits
• Powering reporting templates and quality assurance tools
• Enhancing internal SOPs and operational efficiency
Where we draw the line:
• Making strategic decisions without human oversight
• Handling sensitive client data without tight governance
• Automating communication at the expense of personal relationships
We see AI as a co-pilot and consistently invest in improving our capabilities to helps us move faster and think sharper. These learnings are applied to our clients which result in increased revenue growth and better ROI.
The Road Ahead
As the technology that underpins current AI evolves, so does our thinking. Our internal R&D team is actively developing agentic systems that integrate seamlessly into campaign workflows, surface insights faster, and drive smarter automation - always with performance as the goal.
RTN isn’t just adapting. With our proprietary Run The Numbers® system, we’re building the infrastructure for the next-generation of performance marketing agency - keeping us and our clients ahead of the curve, without ever losing the human touch that defines us.
