06 / Meta, TikTok and LinkedIn
Paid Social
Meta, TikTok and LinkedIn campaigns run alongside your paid search, by the same team and measured against the same numbers.
Paid search catches people already looking for what you sell. Paid social puts you in front of the right people before they start looking, based on who they are and how they behave. Run together, the two pull in the same direction, and RTN runs both.
Meta, TikTok and LinkedIn, planned and managed by the same team that runs your Google Ads. One strategy across search and social, creative and audiences built around the products and customers your paid search data already proves convert, and channels that complement each other instead of competing for the same sale. Reporting is consolidated, so you see the full picture in one place rather than chasing separate dashboards.
Same approach as everything else here: data first, structure before spend, and a hard look at what actually returns. No vanity metrics, no boosting posts and hoping.
Common questions
- Which platforms do you run?
- Meta, which is Facebook and Instagram, plus TikTok and LinkedIn, chosen to fit where your customers actually are rather than running all three for the sake of it.
- How does paid social fit with my Google Ads?
- Search captures people already looking. Paid social creates the demand that search later captures. Run together and measured against the same numbers, they feed each other rather than competing for credit.
- Is paid social better for ecommerce or lead gen?
- Both, in different ways. Meta and TikTok drive ecommerce discovery and sales. LinkedIn earns its keep for higher-value B2B lead gen. The platform follows the goal.
- Who runs it?
- The same team running your paid search, measured against the same numbers. No separate social agency, no disconnected reporting.