05 / Ecommerce email marketing
Klaviyo Email
Automated email flows and campaigns that turn ecommerce traffic into repeat revenue. Klaviyo built and run by the same people running your paid ads.
Most ecommerce email is either neglected or wasted. You installed Klaviyo months ago, sent a few campaigns early on, and the automated flows never got built properly. Welcome sequences are basic or missing. Abandoned carts walk out the door. Open rates decline, unsubscribes creep up, and revenue from email sits at a fraction of what it should be.
The problem is the same one we see in paid ads accounts: no structure, no strategy specific to your business, no one actively managing it. Klaviyo is a powerful platform but it does nothing useful on its own. It needs someone building the right flows, writing the right emails, and sending them to the right people at the right time.
RTN approaches email the way it approaches paid ads. Data, structure, measurable outcomes. Welcome series, abandoned cart recovery, browse abandonment, post-purchase sequences, win-back campaigns. Branded email templates, segmentation by purchase behaviour and engagement, monthly campaign sends with real performance reporting. Because RTN already runs your paid traffic, the email strategy is informed by which products convert and which audiences respond. No 12-month lock-ins, rolling 30-day terms. Flows and templates stay with you.
Common questions
- What does the Klaviyo service cover?
- Setup and running of your email and SMS in Klaviyo: the automated flows such as welcome, abandoned cart, post-purchase and winback, plus the campaign sends, built by the same people running your paid ads.
- Why have my ads agency run email too?
- Paid ads buy the traffic and email turns it into repeat revenue. When the same team runs both, the audiences, offers and data line up instead of fighting each other. Most of the profit in ecommerce email sits in the flows, and those get neglected when email lives with a separate supplier.
- Do you only set it up, or run it ongoing?
- Either. We build the flows and hand over, or build and run the whole thing, campaigns included. Your call.
- Is this only for ecommerce?
- Klaviyo is built for ecommerce, so that is where it shines. If you are a lead-gen business, email still matters but a different tool usually fits better, and we will say so rather than sell you the wrong thing.