Shopping & Feeds
Product feeds, Shopping campaign strategy, and the role of AI-driven search platforms in ecommerce discovery. The data side of paid search where most accounts leave money on the table.
4 posts
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Google Ads
Performance Max for ecommerce: what it's actually doing with your budget
Performance Max is Google's most polarising campaign type. Half the PPC community thinks it's a breakthrough in automated advertising. The other half thinks it's a black box designed to spend your money on junk inventory. The honest position: PMax can work for ecommerce, but only if you understand what it's doing and control what you can control.
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Shopping & Feeds
Google Shopping feed optimisation: why your product titles are costing you sales
Your Google Shopping campaigns are only as good as your product feed. The single biggest lever in Shopping feed optimisation is product titles. Not images. Not pricing. Not descriptions. Titles. They determine which search queries trigger your products and whether the click-through rate justifies the cost per click.
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Shopping & Feeds
The real cost of a bad Google Shopping feed
Your Google Shopping campaigns are only as good as the data feeding them. Most businesses focus on bids, budgets, and campaign structure. If your product feed is a mess, you're building on sand. You'll pay more per click, show up for the wrong searches, and lose out to competitors who've sorted their feed properly.
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Shopping & Feeds
The ChatGPT shopping revolution: what it means for your Google Shopping ads
OpenAI has built shopping into ChatGPT, a conversational way for people to find and compare products. If you sell online and lean on Google Shopping, it is worth knowing what it changes.
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