Buyer's Guide
Thinking about who runs your paid search and what to pay for it? Straight answers, no sales pitch. The questions worth asking before you sign anything.
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BUYER'S GUIDE
In-house vs agency: who should actually run your PPC?
For most businesses spending between £1,000 and £50,000 a month on Google Ads, a specialist agency beats an in-house hire, right up until you are big enough to employ a genuinely senior person and keep them busy. The decision is not really about cost. It is about whether one salaried person can give you the range of skill the platform now demands. Here is how to think it through.
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BUYER'S GUIDE
What should PPC management actually cost?
Most UK SMEs pay between £500 and £2,500 a month to have their Google Ads managed. But the number on the invoice tells you almost nothing on its own. A low fee that buys you a junior and a set-and-forget Performance Max campaign is dear at any price. A higher fee that finds and cuts the waste pays for itself. Here is how PPC pricing actually works, what each model quietly rewards, and what your money should buy.
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