Why your Google Ads conversion data isn't what you think it is

Most Google Ads accounts are missing 30-40% of conversions because of how the modern web breaks tracking. Enhanced Conversions plugs the gap. Here's what it actually does, how to set it up, and why bidding only works when the data is right.

Full piece coming soon.

Written by

Dean Yates

Founder of Run The Numbers, managing Google Ads since 2014. More on my background and how I think about paid search at deanyates.co.uk.

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