More Profit
From Your Ad Spend
Forensic PPC management for independent retailers
who need every pound to pull its weight.
Odds are, 60% of your budget is
dead money.
Industry data* proves over half of most advertising budgets is spent on traffic that never converts.
*Data from 2,000+ audited Google Ads accounts, isolating traffic that has never converted. Our live audits show yours.
Here is usually where the money goes:
The 'Set & Forget' Trap
They set it live and walk away. You pay a monthly fee for little to zero management while your budget leaks on poor targeting.
Blind Automation
Algorithms maximise spend, not margin. Left unchecked, they burn cash inside a 'black box', hiding the waste.
Growth Penalty
You try to scale, CPA goes through the roof, and margins collapse. You end up spending more just to stand still.
We fix the leaks with the Run The Numbers® Performance System
1. Direct Specialist Access
You speak directly to the specialist managing your money, so nothing gets lost in translation.
2. Logic Over Algorithms
We don't blindly trust the 'black box'. We use our own commercial logic with automation, stripping out the waste. This often puts us at odds with the ad platforms, but we work for your profit, not their revenue.
3. No Long-Term Contracts
If we aren't making you money, you are free to leave. No lock-in clauses and complex terms, we operate on rolling monthly agreements. You stay because the numbers say so.
No sales pitch, just the numbers.
We’ll pinpoint exactly which clicks are dead weight and show you how to make that budget graft.
The Run The Numbers® Performance System
We don’t just 'manage' accounts.
We run a repeatable process designed to turn unpredictable ad spend into predictable profit.
1. Audit
We Run The Numbers®
We don't guess; we lift the bonnet and look at the engine. We go through your account with a fine tooth comb to find the dead money. Then give you a straight answer on exactly where your budget is leaking. No fluff, just the numbers. We do this over a live Google Meet with you so you can see it with your own eyes.
2. Stabilise
Cut the dead wood
We fix the campaigns, settings & targeting that are source of the waste. We ruthlessly strip out poor quality traffic, fix broken tracking, and stop you throwing good money after bad. We don't move forward until the foundation is proper solid.
3. Validate
Make it pay
We don't bet the farm on a hunch. We test existing and new work to prove that for every £1 you put in, you get a proper return back.
4. Scale
Turn up the winners
Once the maths stacks up, we push hard. We aggressively increase activity on the campaigns that are grafting, driving revenue without wrecking your margins. Then, we repeat the cycle.
Let's Run The Numbers® on your account.
You've seen the process. Now see the potential. We'll look at your data and tell you, honestly, if we can improve your results.
Proof That The Numbers Run
We don't cherry-pick our wins. These are the averages across our entire client base. From retailers spending £1k/mo right up to £70k+.
97%
Client Retention
last 12 months, across all performance marketing services
74%
Avg. Sales Growth
for clients using the RTN® performance system over 12 months
£12k
Avg. Waste Reclaimed
from typical £5k - £10k monthly budgets in year 1
See Our Numbers In Action
Anyone can claim results. We show our working. Read the detailed breakdowns of exactly how we fixed these accounts and scaled their returns.
Orbis Lifestyle
+1624%
ROAS on New Campaigns
The Problem: Orbis Lifestyle required further eCommerce growth to continue their goal of becoming a leading European health supplement brand.
The Fix: We launched new campaigns, expanding into the Italian market. Going from £0 to five figure revenues in <5 weeks.
Naio Nails
+83%
POAS Increase in 90 Days
The Problem: Naio were scaling budget but seeing negative impacts on their margin through increased average CPC's.
The Fix: We heavily targeted wasted spend, optimised the shopping feed, and made the algorithm to bid on POAS (Profit).
DTC RC Models
+154%
ROAS Growth in First 90 Days
The Problem: This brands previous agency had a Google Ads set up that was limiting their ability to achieve the ROAS & conversion volume they should be seeing.
The Fix: We worked with Google: Utilising industry benchmarks & the Run The Numbers® Performance System to fix the foundations for growth.
Where We Focus.
We aren't a full-service agency. We are specialists in paid search.
Google Ads
The primary engine. We structure campaigns to capture high-intent demand without paying for the 'vanity clicks' that kill margin.
Microsoft Ads
The undervalued asset. Lower CPCs and a higher-income demographic. We use it to pick up the profitable traffic your competitors ignore.
Feed Optimisation
Data hygiene is everything. We rebuild your product data to ensure Google knows exactly *who* to show your products to.
Google CSS
Instant margin. We switch your Merchant Center to a CSS partner to instantly wipe 20% off your Click-Per-Click fees.
Agency White Label
The silent partner. We act as the technical execution arm for other agencies who want to sell PPC but don't have the in-house heads.
Who We Are
Senior Specialists.
Direct Access.
Stop paying for the experts and getting the apprentices.
In this industry, 'Account Management' is usually just a fancy word for 'Message Taking'. We don't do that.
At RTN, the people you speak to are the people pulling the levers on your account. We strip away the layers of middle-management faff so you get straight answers, fast execution, and a strategy that actually works. It’s not complicated, it’s just proper account management.
FAQs
Straight answers to the questions most agencies avoid.
Who actually manages my account? +
We are a senior-only unit. Every specialist has extensive commercial experience managing complex e-commerce accounts. We don't let juniors 'practice' on your budget.
You get direct access to the people building your campaigns, not a 'Client Success Manager' whose job is just to keep you happy.
Do you tie us into long contracts? +
No. We operate on a rolling 30-day basis. We believe that if we aren't making you money, we shouldn't be taking your money.
How do you report results? +
We build you a Live Data Dashboard (Looker Studio) that tracks Return and Revenue 24/7. We report on the numbers that actually affect your bottom line.
What is your minimum ad spend? +
Typically, we work best with brands spending £1k - £70k per month. Below £1k, the data accumulates slowly and lengthens the process to make statistically significant decisions. If you are under this threshold, we can usually offer our RTN incubator rate to help you scale profitably.
Do you guarantee results? +
Anyone who guarantees ROAS is lying to you. The market is volatile. What we do guarantee is the process: We will stop wasted spend, implement accurate tracking, and maximise the efficiency of every pound. We guarantee we will care about your profit as much as you do.
Is the audit really free? +
Yes, and it isn't a sales pitch.
Most agency audits are automated PDF generators designed to scare you into buying. Ours is a manual, forensic check of your account conducted by a Senior PPC Specialist. We point out the wasted spend and 'zombie traffic'. If you take the insights and implement them yourself, that's fine by us.
How does communication work? +
We don't use support tickets and we don't hide behind a 'Client Success Team'. You have direct access to the specialist managing your money via Phone or Email. We are proactive with our communication as that is the basis for a successful long-term relationship.
Do you do SEO or Web Design? +
No, because we believe you cannot be world-class at everything. We focus exclusively on 'Paid' Search & Social. However, we have a group of vetted partners for SEO, CRO, and Development that we trust with our own money. Just ask if you need help in these areas. If you currently supply these services and want to explore partnerships, enquire about our Run The Numbers® Growth Network.
Can I see verified results? +
Absolutely. We list detailed case studies further up this page. For impartial verification, you can check our reviews on Trustpilot, Reviews.io, and Google. If that isn't enough, we are happy to put you in touch with a current client.
Who is a good fit for RTN? +
We work best with independent retailers who have a proven product. We excel at getting results for UK-based e-commerce SME's. And those who know that 'winning' in paid search isn't about chasing the shiny thing - but nailing the foundations, deeply understanding the customer & the business context.
Get Your Free Audit.
We'll show you where the waste is and where the opportunity for growth is.