Google Ads for Tradespeople and Home Services
Run The Numbers® runs Google Ads for tradespeople and home service businesses that want more local jobs. Plumbers, electricians, roofers, builders, landscapers, cleaners – if people search Google when they need your service, we can put you at the top of those results.
The Challenge for Trades Businesses
You have tried Google Ads before, or you have thought about it, but the numbers never quite added up. Clicks are expensive, the leads were patchy, and you couldn’t tell what was actually working. Or maybe you got loads of clicks but half of them were DIY searchers looking for YouTube tutorials, not someone who needs a plumber at 7am on a Tuesday. The trades sector is full of wasted ad spend because most agencies treat a plumber the same as an online shop. The approach needs to be completely different.
How RTN Approaches Your Sector
For trades businesses, speed and locality matter more than anything. When someone searches “emergency plumber Harrogate” they want someone now, nearby. We build campaigns around those high-intent, location-specific searches. We use Google’s Local Service Ads where appropriate alongside standard Search campaigns, and we make sure your ads show up when and where your ideal customers are looking.
We set up proper call tracking so you can see exactly which searches generated phone calls. Most trades businesses convert via phone, not forms, so if your current setup does not track calls, you are flying blind. We fix that on day one. Budget is managed tightly because in trades, a few good leads per week is often all you need to stay fully booked.
What You Get
✓ Campaigns targeting high-intent local searches for your trade
✓ Local Service Ads setup and management where applicable
✓ Aggressive location targeting for your service area
✓ Call tracking so you know which ads are generating phone calls
✓ Negative keywords to filter out DIY and information searches
✓ Monthly reporting on leads, cost per lead, and call volume
✓ Full transparent access to your Google Ads account
✓ No contracts – month to month
Frequently asked questions
How much should a tradesperson spend on Google Ads?
It depends on your trade and your area. A roofer in a large city will need more budget than a locksmith in a smaller town. Most trades businesses we work with spend between £500 and £2,000 per month on ads. We will assess your market and tell you what budget makes sense for the number of leads you want.
I only cover a small area. Can Google Ads work for that?
Yes, and it often works better. Tight geographic targeting means your budget goes further because you are only paying for clicks from people in your area. We can target by radius, postcode, or specific towns.
Most of my work comes from phone calls, not website forms. Does that matter?
Not at all. We set up call tracking as standard so every call generated by your ads is recorded and attributed. For trades businesses, call tracking is the most important piece of the puzzle.
What if I only need a few jobs per week?
That is actually ideal for Google Ads. We can manage your budget to deliver a consistent trickle of leads rather than flooding you with more than you can handle. If you get booked up, we can pause campaigns and restart when you have capacity.
Ready to Get More From Google Ads?
We will review your current setup, show you where the waste is, and give you a clear plan. Free, no obligation.