Google Ads for Dental Practices
Run The Numbers® runs Google Ads for private dental practices that want more patients. Cosmetic dentistry, implants, Invisalign, general private dentistry – we build campaigns that target people in your area actively looking for a dentist, and we make sure you are the one they find.
The Challenge for Dental Practices
Most dental practices that try Google Ads end up spending money on clicks from people looking for NHS dentists, dental advice, or practices miles away from their location. The ads look busy but the phone rings with the wrong type of enquiry. Generic agencies don’t understand the nuance – the difference between someone searching for “dentist near me” (could be NHS or private) and “cosmetic dentist Leeds” (high-value private patient). That distinction is worth hundreds of pounds per patient.
How RTN Approaches Your Sector
We structure campaigns around your highest-value treatments and your catchment area. If you want more implant patients in Harrogate, that is exactly what we target. We use location targeting aggressively so you are not paying for clicks from people who will never visit your practice. Ad copy is written to attract private patients specifically, filtering out NHS searches before they cost you money.
Every lead is tracked. Phone calls, contact form submissions, online booking requests. You will know exactly how many new patient enquiries came from Google Ads, what each one cost, and which treatments they were interested in. No guesswork, no vanity metrics.
What You Get
✓ Campaign strategy built around your treatments and catchment area
✓ Keyword research targeting private dental patients specifically
✓ Location targeting to reach patients within your service area
✓ Ad copy that filters for private patients and high-value treatments
✓ Call tracking and form submission tracking set up properly
✓ Monthly reporting on enquiries, cost per enquiry, and treatment type
✓ Full transparent access to your Google Ads account
✓ No contracts – month to month
Frequently asked questions
How much should a dental practice spend on Google Ads?
Most private practices we work with spend between £800 and £3,000 per month on ads. The right budget depends on your location, the treatments you want to promote, and how competitive your area is. We will assess your market and recommend a budget that delivers a meaningful number of enquiries each month.
Can you target specific treatments like implants or Invisalign?
Yes. We build separate campaigns for each treatment category so you can allocate budget based on what matters most to your practice. If implants are your highest-margin treatment, we can weight spend accordingly.
How do you stop NHS searches wasting our budget?
Through a combination of keyword strategy and negative keywords. We target terms with clear private intent and actively exclude searches that indicate NHS interest. This is one of the biggest areas of waste in dental PPC and something we manage from day one.
What if we already run Google Ads?
We will audit your existing account for free and show you where the waste is. No obligation, no sales pitch. Just a clear picture of what is working and what is not.
Ready to Get More From Google Ads?
We will review your current setup, show you where the waste is, and give you a clear plan. Free, no obligation.