Google Ads for Accountants and Financial Services
Run The Numbers® runs Google Ads for accountancy firms, bookkeepers, tax advisors, IFAs, mortgage brokers, and financial service providers that want more business clients. We target the searches that matter – business owners looking for professional financial support – and filter out everything else.
Do you understand FCA and advertising compliance for financial services?
Yes. We work with regulated financial advisors and understand the advertising requirements that come with FCA oversight. Ad copy needs to be fair, clear, and not misleading, and we build that into the campaign from day one. We also structure campaigns to attract genuine prospects looking for professional financial advice, not people browsing comparison sites or looking for free guidance.
The Challenge for Accountancy Firms
Most accountancy firms that have tried Google Ads found the results disappointing. The enquiries that came through were price shoppers looking for the cheapest self-assessment filing, not the business clients you actually want. That happens because the campaigns were built too broadly. “Accountant near me” attracts everyone from a sole trader needing a tax return to a limited company needing a full-service finance team. Without the right strategy, your budget gets eaten by the wrong type of enquiry.
How RTN Approaches Your Sector
We start by understanding which clients you actually want. If your sweet spot is limited companies with 5-50 employees needing monthly management accounts and tax planning, that is what we target. We build campaigns around specific services – corporation tax, payroll, management accounts, bookkeeping, R&D tax credits, financial planning, mortgage advice – and use keyword strategy to attract commercial clients rather than personal tax filers. For regulated financial advisors, we build campaigns that are FCA-compliant from the start, targeting people actively looking for professional financial guidance rather than free advice or comparison sites.
Every enquiry is tracked back to the search term that generated it, so you can see exactly which services and keywords are bringing in the right type of client. We report on cost per enquiry and estimated client lifetime value, not clicks and impressions. And because accountancy is a relationship business with high lifetime value, even a handful of good leads per month can make the investment worthwhile.
What You Get
✓ Campaign strategy targeting your ideal client type and services
✓ Keyword research focused on commercial accounting searches
✓ Ad copy that attracts business clients and filters personal tax queries
✓ Location targeting for your service area
✓ Call and form tracking with full attribution
✓ Monthly reporting on enquiries, cost per enquiry, and lead quality
✓ Full transparent access to your Google Ads account
✓ No contracts – month to month
Frequently asked questions
How much should an accountancy firm spend on Google Ads?
Most firms we work with spend between £800 and £2,500 per month on ads. The right budget depends on your location, the services you want to promote, and how competitive your market is. Given the high lifetime value of an accountancy client, the economics of Google Ads tend to work well for this sector even at modest budgets.
Can you stop us getting enquiries for personal tax returns?
Yes. We use a combination of targeted commercial keywords and aggressive negative keyword lists to filter out personal tax, self-assessment, and price-comparison searches. This is one of the first things we set up and continuously refine.
Our clients tend to stay for years. Does that matter for how you manage the ads?
It matters a lot. High lifetime value means you can afford a higher cost per acquisition and still see a strong return. We factor client retention into our strategy and reporting so you can see the real long-term value of each lead, not just the upfront cost.
What if we only want clients in a specific area?
That is exactly how we set it up. We can target by radius, town, city, or postcode area. If you serve businesses across Yorkshire, or only in a specific postcode, we build the campaigns accordingly.
Ready to Get More From Google Ads?
We will review your current setup, show you where the waste is, and give you a clear plan. Free, no obligation.