Google Ads for Pet Supplies eCommerce

We build campaigns around species, breed, product type, and brand-specific searches. A customer searching for “grain free senior dog food small breed” has high purchase intent. We make sure your products appear for these specific searches by optimising your feed with the right attributes.

First-order campaigns target high-intent subscription searches. We track customer lifetime value so bidding reflects the true value of acquiring a repeat customer. Remarketing campaigns target one-time buyers who could be converted to subscribers.

You compete on specialist products, premium quality, and expert service. We focus your budget on the searches where independent brands have an advantage – specialist diets, natural products, breed-specific items, and categories where the big players have limited range.

First-order ROAS depends on your product mix. Premium and specialist products with higher margins typically see 4-7x ROAS. When factoring in lifetime value for subscription products, effective ROAS is significantly higher.

We will audit your existing campaigns for free. Pet supply accounts almost always have opportunities to improve feed quality and refocus budget on higher-margin, niche products where you can compete profitably.