Google Ads for Industrial and Trade Supplies eCommerce

We build campaigns around the search behaviour of professional buyers. Part number searches, specification queries, bulk quantity terms, and trade-specific language. We also use audience signals to prioritise business users over consumers searching for the same products.

High-value products need precision targeting. We focus on product-specific and specification-based searches where buyer intent is clear. The cost per click is justified by the order value, and we structure campaigns so budget is concentrated on the searches that generate large orders.

We ensure your product titles include part numbers, brand names, material specifications, certifications, and pack sizes. Trade buyers search with technical precision, so your feed data needs to match. We also add custom labels for margin-based segmentation and trade vs consumer categorisation.

B2B trade accounts typically see higher average order values but lower transaction volumes than B2C. ROAS of 5-15x is common because individual orders can be worth hundreds or thousands of pounds. We track both order value and order frequency to measure true campaign effectiveness.

We will audit your existing campaigns for free. Trade supply accounts almost always have budget leaking to consumer searches and feeds missing the technical data that trade buyers need. We will show you where to improve.