Google Ads for Home and Garden eCommerce
Run The Numbers® runs Google Ads and Shopping campaigns for home and garden brands that want to grow revenue without wasting budget. Furniture, lighting, garden equipment, homeware – we build campaigns around your best products and highest margins.
The Challenge for Home and Garden eCommerce
Home and garden is a seasonal, high-consideration category. Customers research before buying, compare prices across multiple sites, and abandon carts at higher rates than most verticals. If your campaigns are not structured to handle that buying behaviour, you end up paying for clicks that convert weeks later through another channel.
Most home and garden brands we audit have flat campaign structures that treat a garden bench the same as a set of drawer handles. No margin-based segmentation, no seasonal budget adjustments, and product feeds with thin titles that lose to competitors with better data.
How RTN Approaches Home and Garden PPC
We segment your campaigns by product category, price point, and margin. High-ticket furniture gets a different bidding strategy to low-margin accessories. We also build campaigns around the seasonal peaks that drive this sector – spring garden, summer outdoor living, autumn home improvement, winter interiors.
Product feed quality is where home and garden brands win or lose in Shopping. We optimise your titles with material, dimensions, style, and colour attributes that match how people actually search. A customer searching for “solid oak dining table 6 seater” needs to find exactly that in your feed.
What You Get
✓ Shopping campaign strategy segmented by product category and margin
✓ Product feed optimisation with home-specific attributes (materials, dimensions, style)
✓ Seasonal campaign planning for spring garden, summer, autumn, winter peaks
✓ Performance Max management with proper asset group segmentation
✓ Monthly reporting on ROAS, revenue, and cost per acquisition
✓ Negative keyword management to filter trade, wholesale, and DIY searches
✓ Full transparent access to your Google Ads account
✓ No contracts – month to month
Frequently asked questions
How do you manage seasonal demand for home and garden?
We plan your campaigns around seasonal patterns. Garden products ramp up from February, outdoor living peaks in summer, and home interiors pick up in autumn and winter. Budgets are adjusted proactively so you capture demand when it is there and reduce spend when it drops.
What is the best approach for large product catalogues?
We segment by category, margin, and performance. Your best-selling, highest-margin products get priority budget. Low-margin accessories might sit in a separate campaign with tighter ROAS targets. This stops your budget being spread too thin across thousands of products.
How do you improve product feed quality for home products?
We add material, dimensions, colour, room type, and style attributes to your product titles and descriptions. Customers search specifically in this category, so matching their search language in your feed is the single biggest lever for Shopping performance.
What is a realistic ROAS for home and garden ecommerce?
It depends on your average order value. Furniture brands with high AOV typically see 5-10x ROAS. Smaller homeware items with lower AOV work better at 3-6x. We set targets based on your margins and scale from there.
What if we already have Google Ads running?
We will audit your existing campaigns for free. Most home and garden accounts we review have significant opportunities in feed optimisation and campaign structure that would improve performance without increasing budget. Ready to Grow Your Home and Garden Brand?Get a free analysis of your Google Ads and product feed. We will show you exactly where your campaigns can improve.