Google Ads for Health and Beauty eCommerce
Run The Numbers® runs Google Ads and Shopping campaigns for health and beauty brands that want more sales without burning through margin. Skincare, cosmetics, supplements, haircare – we build campaigns that reach buyers, not browsers.
The Challenge for Beauty eCommerce
Health and beauty is fiercely competitive on Google. The big brands dominate generic terms, comparison sites eat up mid-funnel searches, and supplements face strict advertising restrictions. If your campaigns are not surgically targeted, your budget gets swallowed by clicks that never convert.
Most beauty brands we audit have products lost in poorly optimised feeds, campaigns targeting terms too broad for their budget, and no clear separation between products with high margins and those that barely break even on ad spend.
How RTN Approaches Beauty PPC
We start with your product data. Beauty brands often have hundreds of SKUs across multiple categories – cleansers, serums, palettes, supplements. We segment your campaigns by product line and margin so you are not spending the same on a low-margin lip balm as a high-margin anti-ageing serum.
For supplement brands, we handle Google advertising policy compliance from day one. Health claims in ads and product listings are heavily regulated, and getting it wrong means disapproved products and wasted time. We write compliant copy and structure feeds to keep your products live and visible.
What You Get
✓ Shopping campaign strategy segmented by product line and margin
✓ Product feed optimisation for beauty-specific attributes
✓ Google advertising policy compliance for health supplements
✓ Performance Max campaign management with proper asset groups
✓ Monthly reporting on ROAS, revenue, and cost per acquisition
✓ Competitor analysis and pricing strategy input
✓ Full transparent access to your Google Ads account
✓ No contracts – month to month
Frequently asked questions
How do you manage high CPCs in competitive beauty categories?
We focus your budget on product-specific and long-tail searches where competition is lower and intent is higher. Instead of bidding on “moisturiser,” we target specific ingredients, skin types, or product comparisons where your brand can win profitably.
How do you handle regulatory restrictions on supplement advertising?
We write all ad copy and feed descriptions within Google health supplement policies. This means no unapproved health claims, proper disclaimers where needed, and product listings structured to stay approved. We monitor for disapprovals and resolve them quickly.
What product feed optimisations matter most for beauty brands?
Product titles with key attributes (skin type, key ingredient, product type), high-quality images on white backgrounds, accurate GTIN codes, and detailed descriptions. Beauty shoppers search specifically, so the more relevant data in your feed, the better your products match their searches.
What is a realistic ROAS for beauty ecommerce?
Beauty brands with strong repeat purchase rates typically see 5-10x ROAS on Shopping campaigns once optimised. First-purchase ROAS is usually lower, but lifetime value makes the acquisition worthwhile. We report on both so you see the full picture.
What if we already have Google Ads running?
We will audit your existing campaigns for free and show you where budget is being wasted, which products are driving revenue, and where your feed needs improvement. Ready to Grow Your Beauty Brand?Get a free analysis of your Google Ads and product feed. We will show you exactly where your campaigns can improve.