Google Ads for Fashion and Apparel eCommerce
Run The Numbers® runs Google Ads and Shopping campaigns for fashion brands that want to scale profitably. Whether you sell clothing, footwear, or accessories, we build campaigns that drive revenue, not just traffic.
The Challenge for Fashion eCommerce
Fashion is one of the most competitive verticals in ecommerce PPC. You are competing with high street brands, marketplace giants, and hundreds of other DTC brands for the same search terms. Cost per click is high, margins are tight, and Performance Max campaigns often burn budget on audiences that never convert.
Most fashion brands we audit have poorly structured Shopping campaigns, weak product feeds, and no clear strategy for separating branded from non-branded traffic. The result is rising ad spend with shrinking returns.
How RTN Approaches Fashion PPC
We build campaigns around your product categories, price points, and margins. A brand selling premium denim needs a completely different strategy to a fast fashion retailer. We segment your Shopping campaigns by product type and margin so your budget flows to the products that actually make money.
Feed optimisation is central to what we do. We improve your product titles, descriptions, images, and attributes so your products show up for the right searches and stand out in Shopping results. Clean feeds with strong data consistently outperform competitors with bigger budgets but sloppy feeds.
What You Get
✓ Shopping campaign strategy segmented by product category and margin
✓ Product feed optimisation (titles, descriptions, images, attributes)
✓ Performance Max campaign management with proper asset groups
✓ Search campaigns for brand and high-intent non-brand terms
✓ Monthly reporting on ROAS, revenue, and cost per acquisition
✓ Seasonal campaign planning for collections, sales, and peak periods
✓ Full transparent access to your Google Ads account
✓ No contracts – month to month
Frequently asked questions
How do Google Shopping ads work for clothing brands?
Shopping ads pull product data from your feed and display your products with images, prices, and your brand name directly in Google search results. We optimise your feed so the right products appear for the right searches, and structure your campaigns so budget goes to your best-performing categories.
What is the difference between Shopping and Performance Max for fashion?
Standard Shopping gives you more control over which products show for which searches. Performance Max uses automation across all Google channels including Shopping, Display, YouTube, and Discover. We typically run both, using Standard Shopping for your core products and Performance Max for broader reach.
How do you handle seasonal campaigns for fashion?
We plan campaigns around your seasonal calendar – new collections, sale periods, Black Friday, and seasonal demand shifts. Budgets and bids are adjusted proactively so you capture demand when it peaks and reduce spend during quieter periods.
What is a realistic ROAS for fashion ecommerce?
It depends on your average order value, margins, and brand recognition. Fashion brands we work with typically target 4-8x ROAS on Shopping campaigns. New brands with less recognition usually start lower and improve as campaigns optimise and brand awareness builds.
What if we already have Google Ads running?
We will audit your existing campaigns for free and show you where budget is being wasted, which products are driving revenue, and what feed improvements would make the biggest difference. Most fashion accounts we review have significant untapped potential in their product feed. Ready to Scale Your Fashion Brand?Get a free analysis of your Google Ads and product feed. We will show you exactly where your campaigns can improve.