Google Ads for Electronics and Technology eCommerce
Run The Numbers® runs Google Ads and Shopping campaigns for electronics retailers that want to compete profitably against the major players. Consumer electronics, tech accessories, components – we build campaigns that drive sales on the products where your margins justify the spend.
Frequently asked questions
How do you compete with Amazon and Currys?
You do not compete on their terms. We find the product niches, model-specific searches, and specialist categories where independent retailers win. Better stock availability, specialist advice, bundle deals, or niche products that the big players do not prioritise.
What is the best strategy for high-ticket electronics?
High-ticket products need high-intent targeting. We focus on model-specific searches, comparison queries, and buying-intent terms. The cost per click is higher but the conversion value justifies it when your campaigns are tightly structured.
How do you manage feeds when specs and stock change frequently?
We work with your product feed management system to ensure data stays current. Stock availability, pricing, and product specs are updated regularly so your Shopping ads reflect what is actually in stock and at the right price.
What is a typical ROAS for electronics ecommerce?
Electronics margins are typically lower than other verticals, so ROAS targets are tighter. Most electronics retailers we work with target 3-6x ROAS, with higher-margin accessories performing better than low-margin commodity products.
What if we already have Google Ads running?
We will audit your existing campaigns for free. Electronics accounts almost always have budget leaking to generic terms that cannot convert profitably. We will show you where to reallocate for better returns.
Ready to Compete Profitably in Electronics?
Get a free analysis of your Google Ads and product feed. We will show you exactly where your campaigns can improve.