Google Ads for Ecommerce
This is where RTN started, and it’s where we’re strongest. We run Google Shopping, Performance Max, and Search campaigns for online retailers who want more revenue from their ad spend. Not more impressions, not more clicks. More sales, better margins, and a clear return on every pound invested.
Sound Familiar?
You’re spending money on Google Ads but can’t tell what’s actually driving sales. Your agency sends monthly reports full of impressions and click-through rates, but the bottom line isn’t moving. Performance Max is running but you’ve no idea what it’s doing or why. Shopping campaigns look busy but ROAS is flat or declining. You’ve been told to “give it time” more than once.
If any of that rings true, your ads aren’t the problem. The strategy behind them is.
What RTN Does Differently
We don’t set up a Performance Max campaign and hope for the best. Every account gets a strategy built around your specific products, margins, and growth targets. We structure campaigns so you can see exactly which products and search terms are making money, and which are burning it. No black boxes, no vague reporting.
You get full, transparent access to your own Google Ads account. You see everything we see. And we don’t lock you into a contract – if we’re not delivering, you can leave. That’s how confident we are in the work.
Ecommerce Sectors We Work With
We’ve managed Google Ads for online retailers across a wide range of product categories. The strategy adapts to each, but the principles stay the same: tight structure, clean data, and a relentless focus on return.
Fashion and Apparel
Clothing, footwear, accessories, and lifestyle brands. Shopping and PMax campaigns built around seasonal trends, product margins, and customer intent.
Health and Beauty
Skincare, supplements, haircare, wellness products. Campaigns targeting high-intent buyers in a competitive space where feed quality makes or breaks performance.
Home and Garden
Furniture, homewares, garden equipment, DIY supplies. Structured campaigns for large catalogues with wide price ranges and seasonal demand shifts.
Electronics and Technology
Consumer electronics, components, gadgets, and accessories. Price-competitive products that need tight bidding strategy and strong feed optimisation.
Food and Drink
Speciality food, drink subscriptions, hampers, and grocery. Campaigns built around repeat purchase behaviour and seasonal gifting peaks.
Sports and Outdoor
Sportswear, outdoor gear, fitness equipment, and accessories. Campaigns structured around product categories, seasonal demand, and brand vs non-brand traffic.
Pet Supplies
Pet food, accessories, grooming, and healthcare products. Repeat-purchase categories where Shopping campaigns and customer lifetime value drive strategy.
Industrial and Trade Supplies
Tools, PPE, industrial equipment, and trade supplies. B2B and trade ecommerce with longer buying cycles and high average order values.
Don’t see your sector? Doesn’t matter. If you sell products online through Google Ads, we can help. Get in touch.
Frequently asked questions
How long does it take to see results from ecommerce PPC?
Most accounts show meaningful improvement within the first 30–60 days. If there is an existing account with data, we can move faster. New accounts with no history typically need 60–90 days to build enough data for proper optimisation.
Do you manage Google Shopping and Performance Max campaigns?
Yes. Shopping and PMax are central to most ecommerce strategies. We build and manage both, along with Search, Display, and YouTube where they add value. The difference is we do not just switch on PMax and hope for the best.
What ecommerce platforms do you work with?
We work with Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores. As long as your product feed is accessible and your tracking can be set up properly, the platform does not matter much.
Can you help with product feed optimisation?
Absolutely. Your product feed is the backbone of Shopping and PMax campaigns. We optimise titles, descriptions, product types, and custom labels to make sure Google understands what you sell and shows it to the right people.
Find Out What Your Ads Should Be Doing
We’ll review your Google Ads account, show you where the waste is, and tell you what we’d do differently. Free, no obligation.