Privacy Policy

RTN Digital Ltd, trading as Run The Numbers® (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, and how we use it.

1. What data we collect

We may collect the following personal data when you use our website, contact us, or use our services:

• Contact information — your name, email address, phone number, and company name when you fill in a form or contact us directly.
• Usage data — information about how you use our website, including pages visited, time spent, and referring URLs. This is collected automatically via cookies and analytics tools.
• Device and technical data — your IP address, browser type, operating system, and screen resolution.
• Client data — if you become a client, we may collect billing information, advertising account data, and business information necessary to deliver our services.

2. How we use your data

We use your personal data for the following purposes:

• To respond to enquiries and provide information about our services.
• To deliver our PPC management, feed optimisation, and related services to clients.
• To send you relevant communications (only with your consent).
• To improve our website and understand how visitors use it.
• To comply with legal obligations.

3. Legal basis for processing

We process personal data under the following legal bases as defined by UK GDPR:

• Consent — when you submit a form or accept cookies, you consent to us processing your data for the stated purpose.
• Legitimate interests — we may process data where we have a legitimate business interest, such as improving our services or responding to enquiries.
• Contractual necessity — where processing is necessary to fulfil a contract with you as a client.
• Legal obligation — where we are required to process data to comply with the law.

4. Third-party services

We use the following third-party services that may collect or process personal data:

• Google Analytics (GA4) — website analytics. Google may transfer data outside the UK. Google Privacy Policy
• Google Ads — conversion tracking and remarketing. Google Privacy Policy
• HubSpot — CRM, forms, and marketing. Data may be processed in the EU/US. HubSpot Privacy Policy
• Cloudways / DigitalOcean — website hosting. DigitalOcean Privacy Policy

We do not sell your personal data to any third party.

5. Cookies

Our website uses cookies to improve your experience and to understand how the site is used. When you first visit, you will be asked for your consent before any non-essential cookies are placed.

Types of cookies we use:

• Essential cookies — required for the website to function. These do not require consent.
• Analytics cookies — used by Google Analytics to understand visitor behaviour. These require your consent.
• Marketing cookies — used by Google Ads and HubSpot for conversion tracking and remarketing. These require your consent.

You can change your cookie preferences at any time using the cookie settings on our website, or by adjusting your browser settings.

6. Data retention

We retain personal data only for as long as necessary for the purposes described in this policy:

• Enquiry data — retained for up to 24 months after your last interaction with us.
• Client data — retained for the duration of our contract plus 6 years to comply with HMRC requirements.
• Analytics data — retained according to the default retention periods of the tools we use (typically 14 months for GA4).

7. Your rights

Under UK GDPR, you have the following rights:

• Right of access — you can request a copy of the personal data we hold about you.
• Right to rectification — you can ask us to correct inaccurate data.
• Right to erasure — you can ask us to delete your data where there is no compelling reason for us to keep it.
• Right to restrict processing — you can ask us to limit how we use your data.
• Right to data portability — you can request your data in a structured, commonly used format.
• Right to object — you can object to processing based on legitimate interests.

To exercise any of these rights, contact us at hello@rtn.digital. We will respond within 30 days.

8. Data security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. This includes using SSL encryption on our website, secure password practices, and limiting access to personal data to those who need it.

9. International transfers

Some of our third-party service providers (Google, HubSpot) may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

10. Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: ico.org.uk
• Telephone: 0303 123 1113

11. Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this policy periodically.