Case Study: Scaling International Google Ads With Orbis

Industry: Health & Wellbeing, eCommerce, Supplements

The Objective

Orbis Lifestyle, a premium health and wellbeing supplement brand, wanted to expand its online presence in Italy using Google Ads. With a strong focus on high-quality ingredients and scientifically backed formulations, they needed a PPC strategy that would generate immediate traction and drive revenue at scale.

Challenges

• New Market Entry - Orbis Lifestyle had no prior Google Ads presence in Italy, requiring a rapid yet strategic approach to gain market share.
• Highly Competitive Industry - The supplement industry is saturated with established brands, making it crucial to differentiate through smart targeting and messaging.
• Compliance & Ad Restrictions - Health-related products face strict Google Ads policies, meaning every ad needed to be carefully structured to meet regulations.

RTN's Approach

1. Audience & Market Research - We identified high-intent search terms and audience segments most likely to convert, focusing on consumers looking for premium, science-backed supplements.

2. Optimised Campaign Structure - We built a mix of Search, Performance Max, and Shopping campaigns, ensuring full-funnel coverage from brand awareness to direct conversions.

3. Compelling Ad Messaging - We highlighted Orbis Lifestyle’s unique selling points, such as clinically tested ingredients, premium formulations, and real customer results, to build trust and stand out.

4. Data-Driven Scaling - After testing initial audiences and creatives, we doubled down on top-performing segments, increasing ad spend while maintaining efficiency.

Results

• 5-figure revenue generated in the first few weeks.
• >6% Conversion Rate - A well-optimised campaign attracted high-quality traffic with strong purchase intent.
• Profitable ROAS - Profitable returns despite launching in a new market.
• Rapid Scalability - The campaigns provided a solid foundation for ongoing growth, with room to scale further.

Conclusion

Orbis Lifestyle’s launch into the Italian market proves that a well-structured Google Ads strategy can deliver fast, profitable results - even in a highly competitive industry. By focusing on data-driven targeting, compelling messaging, and continuous optimisation, we helped them establish a foothold and rapidly scale to five-figure revenues.

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