Industry: Outdoor & Sporting Goods. E-commerce, Google Ads, Microsoft Ads
“As a small business owner I don't want to be a number to a PPC agency. I want someone who cares managing my ads, whilst keeping spends and costs under control.”
Springfields isn't just an online shop; it’s a proper family-run business with a history in outdoor gear and bushcraft. They didn’t need fancy presentations, they needed a partner who cared as much about their bottom line as they did. After hitting a wall with their previous agency, they brought in RTN. We applied our RTN® System to shift the focus from simply spending budget to actually making the business grow.
Before coming to us, Springfields was with a well-respected agency, but things had gone a bit stale. Performance was stable enough, but it had flatlined. They’d hit a glass ceiling and couldn't seem to break through it. Worse yet, they felt like they’d become just another number on a spreadsheet. They were looking for a team that would get stuck in, align with their specific business goals, and manage costs tight while finding new ways to scale.
We didn’t mess about. We stripped back the strategy and rebuilt it using the RTN® System to get things moving again:
- Proper Alignment: We stopped chasing vanity metrics & aligned the ads strictly with their business goals, focusing on high-intent customers looking for specific bushcraft and survival gear.
- Cutting the Waste: We cut out the ads that were leaking money and put that budget where it would actually work.
- Smart Scaling: Once the foundation was solid, we pushed hard at the right times. Capturing sales and market share not seen across their Google Ads & Microsoft Ads campaigns before.
The proof is in the pudding. By December 2025, the account was unrecognisable compared to where it started.
Year-on-year, we had ramped up the number of sales (+283%). We did this while carefully scaling up spend at a much lower rate. That resulted in a massive 10/1+ ROAS, meaning for every pound spent, they got over ten back. That’s proper efficiency.
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