Paid Social
Run The Numbers® does not manage paid social campaigns. Our focus is Google Ads and Microsoft Ads. But if your business needs Facebook, Instagram, TikTok, or LinkedIn advertising, we can point you in the right direction.
An Honest Position
Paid social and paid search are fundamentally different disciplines. Search targets people actively looking for what you sell. Social targets people based on interests and behaviour. Both can work, but they need different strategies, different creative, and different expertise. We would rather be brilliant at one thing than average at two.
What We Can Do
If you need paid social alongside your Google Ads, we work with trusted partners who specialise in social media advertising. We will make an introduction and ensure both channels are working together rather than duplicating effort or competing for the same conversions.
If you run a paid social agency and your clients ask about Google Ads, our Referral Partner Programme pays 20% commission for 12 months on any client you refer. Your client gets a dedicated PPC specialist, you earn from the introduction, and you can offer a more complete service without doing the work yourself.
Frequently asked questions
Why does RTN partner for paid social instead of doing it in-house?
Paid social is a different discipline to paid search. The targeting, creative requirements, and optimisation levers are fundamentally different. Rather than do a mediocre job ourselves, we partner with a specialist so you get proper expertise without having to find another agency.
Which platforms does your paid social partner cover?
Meta (Facebook and Instagram), LinkedIn, TikTok, and Pinterest. The right platform depends on your audience and goals. Our partner will recommend where your budget will work hardest.
Can paid social and Google Ads run alongside each other?
They should. Google Ads captures demand — people actively searching for what you sell. Paid social creates demand — putting your brand in front of people before they search. The two channels complement each other and we make sure they are aligned.
How is reporting handled across both channels?
We consolidate reporting so you see the full picture in one place. You will not need to juggle separate dashboards or chase two agencies for updates. RTN coordinates everything.
Ready to make paid social work harder for your business?
Request your free Ads Analysis. No pitch, no pressure — just an honest, expert look at your current paid social setup and where the real opportunities are.