The PPC channel your competitors are probably ignoring.
Microsoft Ads delivers lower CPCs, a higher-income audience, and profitable traffic that most ecommerce businesses overlook. RTN® manages it as a simple, fixed-cost add-on.
Why Microsoft Ads
Most businesses put their entire paid search budget into Google and ignore Microsoft Ads completely. That’s understandable. Google has the traffic volume. But Microsoft Ads has something Google doesn’t: a higher-income, older demographic that converts well for ecommerce, and significantly lower cost-per-click.
~20%
of UK search market reached through Bing, Yahoo, DuckDuckGo, and Ecosia
30–50%
lower CPCs than equivalent Google Ads campaigns
The users skew slightly older and higher-income than Google’s audience. For ecommerce, that often means higher average order values and better return on ad spend. Same intent, same keywords, less competition, lower cost.
Microsoft Ads management built for ecommerce businesses that want to grow profitably.
RTN® manages your Microsoft Ads account with the same rigour and specialist focus as Google Ads. Same specialist, same process, same reporting standards.
The problem with most Microsoft Ads setups
Most agencies that offer Microsoft Ads treat it as an afterthought. They import Google campaigns without adapting them, set a budget, and leave it. No separate strategy. No platform-specific optimisation. No proper analysis of what the Bing audience actually responds to.
Microsoft Ads has its own audience profile, its own bidding nuances, and its own opportunities. The campaigns that work on Google don’t always translate directly. RTN builds and manages Microsoft Ads as a proper channel, not a copy-paste job.
What RTN does differently
Same specialist expertise
Your Microsoft Ads campaigns are built with the same structured, data-led approach as Google. Shopping campaigns structured around your product margins. Search campaigns targeting high-intent keywords where the Bing audience converts.
Same team, same standards
The same senior specialist who manages your Google Ads manages your Microsoft Ads. One person who knows your account inside out, not a separate team picking it up cold.
Transparent reporting
Microsoft Ads performance is reported alongside Google Ads in your monthly report. Same level of detail: revenue, ROAS, cost per acquisition. You see exactly what each platform is contributing.
Simple add-on pricing
Microsoft Ads management is a simple fixed monthly fee on top of your Google Ads management. No percentage of spend. No separate contract. Cancel any time.
What’s included
Full Microsoft Advertising account management
Campaign setup or migration from Google Ads
Shopping and search campaign management
Keyword and audience targeting
Monthly performance reporting
Ongoing optimisation
Bid strategy setup and optimisation
Negative keyword management
Conversion tracking review
Frequently asked questions
Do I need to be running Google Ads first?
It helps, because we can use your Google Ads data to inform the Microsoft Ads strategy. But it’s not required. We can build Microsoft Ads campaigns from scratch.
Is the traffic volume worth it?
For most businesses, yes. The volume is smaller than Google, but the cost per acquisition is often lower. It’s profitable traffic that costs less to acquire. And because the management fee is a simple flat rate, the ROI threshold is low.
How much does Microsoft Ads management cost?
It’s a fixed monthly fee on top of your Google Ads management. No percentage of ad spend, no hidden costs. We’ll confirm the exact price before you commit to anything.
Will Microsoft Ads cannibalise my Google Ads traffic?
No. Microsoft Ads reaches a different audience on Bing, Yahoo, DuckDuckGo, and Ecosia. These are users who aren’t searching on Google. You’re adding incremental traffic, not splitting what you already have.
How quickly can Microsoft Ads be up and running?
If you’re already running Google Ads with RTN, we can have Microsoft Ads live within a week. Starting from scratch takes 2-3 weeks for research and setup.