Google Ads management
built for businesses
that want to grow.
RTN® manages Search, Shopping, and Performance Max campaigns
for UK ecommerce & lead generation businesses.
Every account is handled by a senior specialist.
No juniors, no autopilot, no guesswork.
The problem with most Google Ads accounts
Most Google Ads accounts we audit share the same problems. Performance Max running with too little data to be effective. Shopping campaigns sending budget to products that never convert. Search campaigns targeting broad terms that bring in traffic with no buying intent. And reporting that hides all of this behind metrics that look healthy on the surface.
The common thread is a lack of structure and strategy specific to your business. A lot of agencies apply the same playbook to every client. Ecommerce accounts need a different approach to lead gen, SaaS, or local services. The campaign types, bidding strategies, and optimisation cadence are fundamentally different.
What RTN does differently
Ecommerce & lead generation strategy
Your campaigns are built around how your customers actually buy. Shopping campaigns segmented by product margin and conversion rate. Search campaigns targeting commercial intent keywords. Performance Max used only when there’s enough data to make it work.
Senior specialists, not account managers
The person managing your account has managed hundreds of ecommerce and lead generation accounts. They’re not learning on your budget. They’ve seen what works at every spend level.
Transparent reporting
Monthly reports show what we did, why we did it, and what it produced. Revenue, ROAS, cost per acquisition, wasted spend eliminated. Not impressions, not click-through rates, not vanity metrics.
No lock-in
RTN works on rolling 30-day terms from day one. No setup fees, no long-term contracts. If we’re not delivering, you leave.
What’s included
Full campaign management: Search, Shopping, Performance Max, Display, YouTube
Campaign structure review and rebuild where needed
Keyword research and negative keyword management
Bid strategy optimisation
Conversion tracking audit and setup
Monthly performance reporting
Monthly strategy call
Ongoing testing and optimisation
Frequently asked questions
How much does Google Ads management cost?
Our fees are based on the size and complexity of your account, not a percentage of ad spend. We give you a clear monthly fee upfront after reviewing your account. No hidden costs, no setup fees.
How quickly will I see results?
Most accounts show measurable improvement within the first 30 to 60 days. If there is an existing account with historical data, we can move faster. Brand new accounts with no history typically need 60 to 90 days to build enough data for proper optimisation.
Do I keep access to my own Google Ads account?
Yes. It is your account, your data, your campaigns. We work inside your account with full transparency. If we part ways, everything stays with you exactly as it is.
What happens during the Free Ads Analysis?
We review your existing Google Ads account and show you where budget is being wasted, which campaigns are underperforming, and what we would change. It takes around 20 minutes on a call. No obligation, no hard sell.
I am already working with an agency. Can you still help?
Yes. A lot of our clients come from other agencies. We will audit your current setup, show you what is working and what is not, and you can decide from there. We will not push you to switch if your current setup is solid.
Why don’t you offer long-term contracts?
Because we think they protect the wrong people. If we are doing good work, you will stay. If we are not, you should be free to leave. Rolling 30-day terms keep us accountable and give you control.