Case Study: Scaling International Google Ads With Orbis

Industry: Health & Wellbeing, eCommerce, Supplements

The Objective

Orbis Lifestyle, a premium health and wellbeing supplement brand, wanted to expand its online presence in Italy using Google Ads. With a strong focus on high-quality ingredients and scientifically backed formulations, they needed a PPC strategy that would generate immediate traction and drive revenue at scale.

Challenges

New Market Entry – Orbis Lifestyle had no prior Google Ads presence in Italy, requiring a rapid yet strategic approach to gain market share.

Highly Competitive Industry – The supplement industry is saturated with established brands, making it crucial to differentiate through smart targeting and messaging.

Compliance & Ad Restrictions – Health-related products face strict Google Ads policies, meaning every ad needed to be carefully structured to meet regulations.

RTN’s Approach

1. Audience & Market Research – We identified high-intent search terms and audience segments most likely to convert, focusing on consumers looking for premium, science-backed supplements.

2. Optimised Campaign Structure – We built a mix of Search, Performance Max, and Shopping campaigns, ensuring full-funnel coverage from brand awareness to direct conversions.

3. Compelling Ad Messaging – We highlighted Orbis Lifestyle’s unique selling points, such as clinically tested ingredients, premium formulations, and real customer results, to build trust and stand out.

4. Data-Driven Scaling – After testing initial audiences and creatives, we doubled down on top-performing segments, increasing ad spend while maintaining efficiency.

Results

• 5-figure revenue generated in the first few weeks
• >6% Conversion Rate – A well-optimised campaign attracted high-quality traffic with strong purchase intent
• Profitable ROAS – Profitable returns despite launching in a new market
• Rapid Scalability – The campaigns provided a solid foundation for ongoing growth, with room to scale further

Conclusion

Orbis Lifestyle’s launch into the Italian market proves that a well-structured Google Ads strategy can deliver fast, profitable results – even in a highly competitive industry. By focusing on data-driven targeting, compelling messaging, and continuous optimisation, we helped them establish a foothold and rapidly scale to five-figure revenues.

Want to expand your brand with Google Ads? Let’s talk.

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