About RTN® Digital
RTN stands for Run The Numbers. It’s not just a name. It’s the entire philosophy.
Every decision we make for a client starts and ends with the data. Not hunches, not ‘best practice’ that someone read in a blog post three years ago, not whatever Google’s latest recommendation engine is pushing. The numbers. What’s working, what isn’t, where the money is going, and whether it’s coming back.
Our Story
Before RTN
Dean spent a decade in PPC agency-side. Started as a PPC Exec at one of the UK’s largest independent digital agencies, then joined a digital marketing startup as employee number three. Over nine years he went from account management to Technology Director, built the automation and systems behind 400+ client accounts, and launched one of the UK’s first agency-ran CSS platforms — scaling it to 300+ eCommerce businesses in 18 months.
Run The Numbers Launches
Built from the spare room. One laptop, one idea: the agency model is broken. Different clients getting wildly different experiences, even within the same company. RTN was built to fix that. Senior specialists doing the work. Radical transparency. No contracts, no setup fees. A team that feels like part of yours.
First Clients
RTN’s first client was a high-end London-based furniture brand running eCommerce on Google Ads
First Hire
The spare room wasn’t cutting it anymore. Briefly operated from the kitchen table, then brought on RTN’s first team member.
First Office
RTN moved into its first office in Middlesbrough. Proper desks, proper setup. The agency had a home.
rtn.digital Goes Live
The website launched. Mission set: become the UK’s leading PPC specialist agency.
Team Grows
Second and third hires joined. RTN moved into a bigger office with room to grow.
The RTN® System
The RTN System was developed and trademarked. Four phases: Audit. Stabilise. Validate. Scale. A framework built from managing hundreds of Google Ads accounts over 12+ years.
Where RTN Is Now
Website 2.0 launched. Over 97% client retention since day one. Over 100% year-on-year revenue growth. Tens of AI agents keeping systems running whilst the specialists keep it human. Still no contracts. The people you speak to are the people managing your campaigns.
Our Team
RTN is deliberately small. Senior PPC specialists, based in Teesside. We only do paid search and shopping for small, medium businesses. No SEO, no social, no web design. One thing, done properly.
Every client is on rolling 30-day terms. No setup fees. No contracts. If we’re not performing, you leave. That keeps us focused on results.
97% client retention rate since launch. We think that says more than any contract ever could.
Our Approach
Four phases: Audit. Stabilise. Validate. Scale.
It’s called the RTN® System. A framework built from managing hundreds of ad accounts and over £40m in ad spend. We diagnose before we treat, prove before we spend, and cycle back through because a Google Ads account is never finished.
We don’t apply the same playbook to every client. We don’t let Google’s automation run unchecked. And we don’t report on vanity metrics to hide the truth behind the numbers.
Our Agents
We built RTN around a simple idea: if we can automate the grunt work, we can spend more time on the work that actually grows your business.
So that’s what we did. RTN runs its own AI agents that monitor account performance, process product feed data, flag issues before they cost you money, and pull audit insights in minutes instead of hours. It’s baked into how we operate – not bolted on as an afterthought.
That means when we sit down to work on your account, we’re starting from a position most agencies haven’t reached yet. The data’s already processed. The anomalies are already surfaced. We’re straight into strategy, structure, and the decisions that move your numbers.
We were early adopters of this technology because we could see what it meant for our clients: faster response times, deeper analysis, and more of our attention where it counts. Every recommendation and every key change to your account is still made by a person who understands your business and your margins. That part doesn’t change.
The agents do the legwork. We do the thinking.
Our values
We keep these simple because values that need a paragraph of explanation aren’t values, they’re marketing copy.
Purpose
Meaningful work, not busywork.
Ethics
Integrity in every decision. We’ll tell you when something isn’t working, even when it would be easier not to.
Sustainability
Long-term thinking over short-term gains. We’d rather build something that lasts than chase a quick win that collapses in three months.
Enjoyment
The work should be enjoyable. For us and for you.